Mega Bloks prime-time national newspaper promotion

Published on: 31st July 2012

Mega Bloks, has partnered with the Mirror Group, Tesco and Mind Candy for an exclusive national promotion giving away Mega Bloks Moshi Monsters toys.

With a prime time launch, the Mega Bloks Moshi Monsters promotion began on Sunday 29th July, the opening weekend of the 2012 Olympics and runs through to Friday 3rd August.

Five limited edition Moshlings are available to collect, including Rocky, DJ Quack, Chop Chop, Hansel and Pooky. Kids will be able to collect them all so they’re part of their Moshi Monsters Gang.

Vouchers will be in copies of the Sunday Mirror and Daily Mirror as well as in the Sunday Mail & Daily Record (in Scotland). Kids will be able to redeem their free Mega Bloks Moshi Monster toys from Tesco Extra, Superstore, Metro or Homeplus stores.

Pete Fuller, marketing manager Mega Brands UK, said: “We’re delighted to be working with the Mirror Group, Tesco and Mind Candy to promote our Mega Bloks Moshi Monsters range. This type of national promotion is key to our marketing strategy for the year and exposure during the Olympic opening weekend, when newspaper readership is peak, is absolutely ideal timing.”

The Mega Bloks Moshi Monsters range, aimed at boys and girls aged four years plus, features new collectable characters and themed buildable play sets.


Toy Fair 2022 – visitor registration now open

Simba Dickie secures master toy deal for Xilam’s Oggy Oggy

Hanky Panky partners with Trends UK for launch of That’s Magic range

Amaroni becomes UK distributor for FabBrix

Lego shares content to mark launch of Lego City Stuntz

BLE outlines enhanced Covid-19 testing and safety measures

ICTI Ethical Toy Program appoints Todd Merton as head of Business Development

WWE extends global partnership with Mattel

Spock boldly goes where no giant Playmobil figure has gone before

Smyths Toys’ Oscar teams up with L.O.L. Surprise! for new single