With a prime time launch, the Mega Bloks Moshi Monsters promotion began on Sunday 29th July, the opening weekend of the 2012 Olympics and runs through to Friday 3rd August.
Five limited edition Moshlings are available to collect, including Rocky, DJ Quack, Chop Chop, Hansel and Pooky. Kids will be able to collect them all so they’re part of their Moshi Monsters Gang.
Vouchers will be in copies of the Sunday Mirror and Daily Mirror as well as in the Sunday Mail & Daily Record (in Scotland). Kids will be able to redeem their free Mega Bloks Moshi Monster toys from Tesco Extra, Superstore, Metro or Homeplus stores.
Pete Fuller, marketing manager Mega Brands UK, said: “We’re delighted to be working with the Mirror Group, Tesco and Mind Candy to promote our Mega Bloks Moshi Monsters range. This type of national promotion is key to our marketing strategy for the year and exposure during the Olympic opening weekend, when newspaper readership is peak, is absolutely ideal timing.”
The Mega Bloks Moshi Monsters range, aimed at boys and girls aged four years plus, features new collectable characters and themed buildable play sets.