Mega Brands and Activision announce worldwide licensing partnership

Published on: 31st May 2012

Mega Brands and Activision Publishing announced today that they have entered into a multi-year, global licensing partnership to develop Mega Blocks and Mega Puzzles toys and puzzles inspired by Skylanders Giants, the sequel to the video game Skylanders Spyro’s Adventure.

The extremely successful Skylanders Spyro’s Adventure video game franchise was the first ever to successfully merge physical toys and a virtual game world across leading video game consoles. Starting this Autumn, Mega Bloks will take this adventure to another level by offering kids and collectors the ability to build and rebuild the wonderful characters and magical worlds from the new Skylanders Giants video game.

Vic Bertrand, chief innovation officer of Mega Brands, said: “We are thrilled to partner with Activision on the hottest property in the kids space. We look forward to bringing the endless creative play possibilities of Mega Bloks together with our innovative line of Mega Puzzles to the world of Skylanders Giants.”

Ashley Maidy, head of global licensing and partnerships at Activision Publishing, added: “We’re excited to collaborate with the creative talent at Mega Brands on this new line of Mega Bloks and Mega Puzzles. One of the magical things about Skylanders Spyro’s Adventure and Skylanders Giants is how they inspire kid’s imaginations, and we look forward to giving them new ways to create exciting adventures and unique play experiences.”


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth