Mega Brands launches ‘Bloktober’ campaign

Published on: 1st October 2013

Mega Brands has teamed up with UK toy retailers and parenting sites to launch an online campaign aimed at driving promotional savings across its First Builders range.Mega-Bloks-First-Builders-b

‘Bloktober’ features retailers such as Asda, Argos, Tesco, Toys R Us, Smyths, The Entertainer, Amazon, and Shop Direct, all offering exclusive savings on First Builders products for the limited period of October only.

Print and digital activity to support the month-long campaign includes retailer display adverts, website takeovers, online banners, Facebook and Twitter posts, e-shots and e-newsletters. In support, Mega Brands is also rolling out an online advertising plan that includes more than 30 targeted parenting websites, as well as activity with Bounty, and Ask a Mum.

Pete Fuller, european marketing manager for Mega Brands, commented: “The idea behind Bloktober is to offer mums and dads exclusive savings on Mega Bloks First Builders products, while driving home the importance of building and construction for pre-schoolers aged 12 months and up. Branding the month of October is something that we will do year on year if this campaign proves to be a success.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Latest Hornby results report rise in Q3 sales

The 2021 Toy Trust Media Auction is open for bids

Exclusive: Geemac – the complete package

CBI calls for extension to furlough and business rates schemes

Orchard Toys premieres 2021 “Toy Fair” show reel

Brexit charges start to hit British online sellers

Toy Fair website provides info for would-be visitors of the show

The latest Toy World recruitment round-up

Bandai’s retro Timber Tots characters release nursery rhyme

Panini strives to meet overwhelming Premier League sticker demand