Working with retailers including Asda, Toys R Us, Smyths and The Entertainer, each will offer its own exclusive savings on Mega Bloks First Builders products during October.
A new addition to the activity will be via online party organisers, House Party, who will be managing 100 parties in homes up and down the UK which will be promoted and reported on via its social media operation. There will also be a national competition run via Daily Express for 10 readers to win 10 Mega prizes worth £100 each.
Print and digital activity to support the month-long campaign includes retailer website takeovers, display advertising, Facebook and Twitter posts, e-shots and e-newsletters.
There will also be a two-tiered communication package running on the Netmums website with a competition to win Mega Bloks products plus a display campaign directing mums to Bloktober retailer offers.
Pete Fuller, European marketing manager for Mega Brands, commented: “This campaign was so successful in its first year there was no question that it wouldn’t run again for 2014, and we’re delighted to have even more retailers on board this year. Bloktober is the perfect time for mums and dads to take advantage of exclusive savings on Mega Bloks First Builders products, plus it gives us the opportunity to highlight the developmental benefits that block play brings. This year’s Bloktober celebrations are bigger and better than last year with more up for grabs for parents and kids to enjoy.”