Melrose Kids launches Strider and Brainy Baby

Published on: 23rd January 2012

Melrose Kids is launching two new ranges at Toy Fair: the Strider ST-3 Balance Bike and Brainy Baby. 

The 2012 Strider builds on the success of the original Strider Balance Bike, which sold 200,000 units worldwide.
Melrose says the Strider is the perfect wheeled introduction for children aged from 18 months olds to five years old as it helps toddlers to learn how to balance on a bike, before they progress to pedals. The bike is available in a choice of red, blue, pink, orange, yellow, or green, while the special Nitro-Circus is red, with special graphics.

Commenting on the new balance bike, Melanie Thomas of Melrose Kids says: “We think the StriderTM ST-3 is going to be a huge hit this year. With its sleek upgraded features, it is a quality first bike at an affordable price and makes a great alternative to tricycles, which are often outgrown very quickly’.

The Brainy Baby award-winning line of learning tools for 1-5 year olds, introduces
educational subjects such as ABCs and 123s, shapes and colours, animals, art, music and
foreign languages, in a fun and engaging way. Parents can choose single products like
board books, DVDs, flashcards, CDs, games and puzzles, or can choose themed collections
featuring a DVD, Board Book and Flashcards.

Melrose says the Brainy Baby educational videos feature multiple ethnicities, inspiring original music, nursery rhymes and instrumental classics, making them ideal for parents to watch with their baby or toddler in short segments, presented in a ‘teach, repeat, review’ formula.

Commenting on the range, UK distributor of Brainy Baby, Melanie Thomas, said: “Our
products are designed to encourage interaction between parent and child while learning.
The many parent testimonials we have received saying children have benefited from Brainy Baby and really enjoy watching the DVDs again and again. Children learn in different ways, so some enjoy books, while others prefer DVDs or CDs. The beauty of the range is that parents can try a book or a CD for example, for just £6.99, and if it proves a hit they can progress to the collections, which make perfect gifts too.



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