The acquisitions will allow Menkind to expand and enhance its gifting proposition.
The gifts and gadgets retailer Menkind has completed the acquisition of two well known brands in the gifting industry, Hawkin’s Bazaar and Stocking Fillers, previously owned by H Grossman Limited. The retailer says the acquisition, which was made for an undisclosed sum, will provide customers with a significantly larger gifting range to choose from and a more seamless customer experience journey, thanks to Menkind’s 20 years of expertise in the gifting industry.
The historic Hawkin’s Bazaar was created in 1973 as the go-to place for all types of gifts for boys and girls of all ages. Stocking Fillers was established in 2007 and, as the name suggests, was designed to make shopping for Christmas stockings and presents easier. The acquisition will see Menkind taking over the websites, customer data and stock. For now, customers will have access to the existing websites but in due course they will be redirected to www.Menkind.co.uk.
David Mordecai, Hawkin’s Bazaar CEO, commented: “We are delighted to have been acquired by Menkind. It is a market leader in the gifting industry and brings a world of experience which makes it truly exciting for this deal to take place. We are so thankful to our loyal customers for their support over the years and feel confident that they are in the best hands possible with Menkind.”
Paul Kraftman, CEO at Menkind, added: “We are proud to continue the growth of our business through the acquisitions of these great brands. Reflecting back to 10 years ago, we were among the three main independent gifting retailers alongside Red5 and Hawkin, and thanks to our dedicated team and expertise we’ve gone from strength to strength, enabling us to acquire these businesses and offer an unrivalled proposition to our customers.”