LICENSING NEWS

Merchmaker acquires Nickelodeon’s brand portfolio

Published on: 10th October 2017

Merchmaker has acquired some of the most popular kids’ brands in the Nickelodeon & Viacom Consumer Products portfolio.

These include the popular JoJo Siwa, Paw Patrol, Blaze and the Monster Machines, as well as classics like SpongeBob SquarePants and Teenage Mutant Ninja Turtles.

Charlotte Clisby, the chief commercial officer at Evode Group, the company behind Merchmaker, commented: “We’re delighted to add Nickelodeon to our growing portfolio of brands. These high profile and exciting properties allow us to offer the retailers we are partnering with an exciting and extensive range of personalised products that appeal to a wide audience.”

Merchmaker currently retails its Nickelodeon products via its recently launched platform in partnership with The Entertainer UK, Create Your Own. On Create Your Own, customers can customise and personalise their own officially licensed, branded merchandise. All brands feature a large array of merchandise, including clothing, homeware and accessories.

Marianne James, VP commercial partnerships, consumer products and experiences, Nickelodeon UK & Ireland, commented: “I am so pleased that Merchmaker is on board to provide on demand products for so many of our properties. Merchmaker is an exciting company, able to take the personalisation that consumers want and integrate that with our brands in an innovative way.”

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