NEWS

MGA and Zapf part ways with Neil Bandtock

Published on: 11th January 2022

Marcel Deveny, VP Sales and Marketing EMEA, will cover the role in the interim period with the support of the UK management team.

MGA Entertainment and Zapf Creation have today announced that Neil Bandtock has resigned to seek new opportunities, following 15 months as the managing director for UK & Ireland. The company is thankful to Neil for his hard work over the past year, undertaken during extremely challenging circumstances for the industry, and wishes him well in his future endeavours.

Marcel Deveny, VP Sales and Marketing EMEA, will cover the role in the interim period with the support of the UK management team.

Marcel stated: “I am really looking forward to leading and supporting the MGA Entertainment and Zapf teams across the UK and Ireland, working in close collaboration with our retail partners to drive the full potential of our brands.”

As the company heads into what it calls ‘an exciting and ground-breaking new year’, plans are underway to break NPD records for market-leading brands including L.O.L. Surprise!, Baby born and Baby Annabell, Rainbow High, and the No. 1 outdoor brand, Little Tikes. MGA stated: “With massive product innovation across the board and a host of new brands ready to disrupt the market later this year, 2022 is set to be the biggest and most exciting year to date.”

RECENT ARTICLES

Rose Ayling-Ellis and friends celebrate new Barbie Fashionistas

Finalists announced for Toy of the Year Awards

Asmodee’s unveils summer campaign: Trains and Boats and Planes

Toy World swells editorial team

Pop to air new Pokémon Ultimate Journeys: The Series

Nikko Toys revs up for new RC rally cars in deal with M-Sport

Desi Dolls launches in FAO Schwarz, Selfridges London

Families flock to Smoby Play Zone at Gloworm Festival

Pip and Posy entertain at Bristol International Balloon Fiesta

Exclusive: John Grice on Naylor Activity Tunnels