NEWS

MGA and Zapf to attend LolliBop 2013

Published on: 15th August 2013

MGA Entertainment has announced its attendance at this year’s LolliBop festival.LolliLogoLORES300

LolliBop, which is now in its fourth year, is taking place at the Queen Elizabeth Olympic Park, London, from Friday 16th – Sunday 18th August. It continues to remain the UK’s biggest festival for kids and is the only festival where all of the entertainment is aimed at children under 10 and their families. In addition to a programme of live acts and shows, the event is focused on interactive play.

MGA will have a strong presence at the event, with a Lalaloopsy-themed marquee in the LolliPalladium zone. The marquee will feature a ‘World of Lalaloopsy’ showcase, as well as activity areas to encourage creative play. There will also be special appearances throughout the day from the Lalaloopsy Jewel Sparkles character costume, with opportunities for photos.

Zapf Creation’s Baby Annabell Tea Party will feature in the Little Lollies and Baby Bops zone. It will include themed picnic areas for role-play, which aims to promote caring and nurturing play patterns to children. There will also be creative play areas to keep the children entertained on the day.

Marian Davis, marketing manager for girls’ brands at MGA and Zapf Creation, said: “We are really excited to be involved with Lollibop this year. The target audience of children 0-10 is a perfect fit with our brands and Lollibop provides a great opportunity to create a real life positive brand experience for families. In addition to our whimsical Lalaloopsy Land marquee we have a fabulous Baby Annabell Tea Party themed zone, Little Tikes Town and exciting Moxie Girlz activities to really engage with consumers.”

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