The brand has been awarded Best New Brand at Tesco’s Toy and Nursery Conference, amongst others.
Num Noms, the collectibles range from MGA, is also celebrating two wins from this month’s Right Start Awards, where it picked up Silver in the Mini World Category, and Overall Winner in the Best Value Product (under £10).
Nicola Mellor, senior brand manager, commented: “The response to Num Noms from both the trade and consumers has been fantastic. There’s a real buzz around the brand, and we’re delighted to have this recognised with these recent awards.”
Num Noms Series 2 includes the Lipgloss Truck playset, which is already featuring on many retailer top 10 Christmas lists, and is currently supported by a TV ad campaign.
From sweet treats to savoury snacks, the food-inspired themes will continue into 2017 with new flavours being launched for Series 4 in 2017.