MGA reveals new L.O.L Surprise! products

Published on: 20th February 2018

Company reveals new L.O.L. Surprise! Boys and L.O.L. Surprise! Doll Assortment following its Toy of the Year award win.

MGA Entertainment (MGAE) has announced that L.O.L. Surprise! is adding brothers to the family, with the introduction of Punk Boi and Lil Punk Boi.

Winner of the Toy of the Year Award from The Toy Association, L.O.L. Surprise! has taken the world’s toy market by storm since its launch in 2016 with only digital marketing. According to The NPD Group, the L.O.L. Surprise! Doll Assortment was the No. 1 Toy of 2017 in the US, UK, Canada and Benelux. L.O.L. Surprise! also delivered impressive results in other countries worldwide, with success in every market launched. The strength of the L.O.L. Surprise! sales results also helped lead the overall growth of the dolls supercategory globally.

The MGA Entertainment spring 2018 line includes new additions to the Rock Club clan. Ultra-rare Punk Boi and his brother Lil Punk Boi are colour-changing dolls. Punk Boi can be found in the upcoming release of additional Confetti Pop characters and Lil Punk Boi will be part of Lil Sisters, Series 3 collection.

As a follow up to the sold-out Big Surprise, MGA Entertainment debuts the L.O.L. Surprise! Pearl Surprise. Pearl Surprise comes in a glitter purse carrying case with six pearl surprise balls and a large seashell fizz. Kids can drop the two-colour seashell fizz into water to reveal a limited-edition doll and Lil Sister inside a seashell doll stand.

Num Noms, Crate Creatures Surprise!, and Project Mc2 will also see new additions in 2018, with Fun Zone toys also expanding the Little Tikes range, and Baby Born Mommy Look, I Can Swim! joining the popular line of nurturing dolls. MGA will also introduce Moj Moj, a new collectible brand.


Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure

Emma Prendaglia joins Wow! Stuff as SNAM

Mattel launches new Hot Wheels Unleashed Web3 collectibles

Obituary: Alison Quill

Rescue Knights launch event sees Paw Patrol take over Bamburgh Castle

Strong Hobbycraft profits lead to three new stores

Top Gun: Maverick breaks $1b barrier at box office

Retailers warn that online sales tax will damage small businesses