NEWS

MGA reveals new L.O.L Surprise! products

Published on: 20th February 2018

Company reveals new L.O.L. Surprise! Boys and L.O.L. Surprise! Doll Assortment following its Toy of the Year award win.

MGA Entertainment (MGAE) has announced that L.O.L. Surprise! is adding brothers to the family, with the introduction of Punk Boi and Lil Punk Boi.

Winner of the Toy of the Year Award from The Toy Association, L.O.L. Surprise! has taken the world’s toy market by storm since its launch in 2016 with only digital marketing. According to The NPD Group, the L.O.L. Surprise! Doll Assortment was the No. 1 Toy of 2017 in the US, UK, Canada and Benelux. L.O.L. Surprise! also delivered impressive results in other countries worldwide, with success in every market launched. The strength of the L.O.L. Surprise! sales results also helped lead the overall growth of the dolls supercategory globally.

The MGA Entertainment spring 2018 line includes new additions to the Rock Club clan. Ultra-rare Punk Boi and his brother Lil Punk Boi are colour-changing dolls. Punk Boi can be found in the upcoming release of additional Confetti Pop characters and Lil Punk Boi will be part of Lil Sisters, Series 3 collection.

As a follow up to the sold-out Big Surprise, MGA Entertainment debuts the L.O.L. Surprise! Pearl Surprise. Pearl Surprise comes in a glitter purse carrying case with six pearl surprise balls and a large seashell fizz. Kids can drop the two-colour seashell fizz into water to reveal a limited-edition doll and Lil Sister inside a seashell doll stand.

Num Noms, Crate Creatures Surprise!, and Project Mc2 will also see new additions in 2018, with Fun Zone toys also expanding the Little Tikes range, and Baby Born Mommy Look, I Can Swim! joining the popular line of nurturing dolls. MGA will also introduce Moj Moj, a new collectible brand.

RECENT ARTICLES

Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands

Lego brings multiplayer to Lego Super Mario with addition of Lego Luigi

BargainMax logo

Bargain Max launches discount referral scheme

Halilit bolsters sales team with addition of Stephanie Malinowski

IMC launches OTT platform combining content with eCommerce

Exploding Kittens unveils its first licensed game, Exploding Minions

Germany’s 468 SPAC to acquire Boxine, the company behind the Tonies brand