NEWS

MGA appoints brand development manager

Published on: 15th August 2014

MGA Entertainment has hired Alexandra Barltrop in a bid to further advance the business across EMEA.Alex300

Barltrop has worked for well-known brands including Avon, Travis Perkins and most recently held a similar role at Extensis where she gained experience working cross-functionally within the marketing, product development and sales teams in both Europe and the US. Her experience will be fundamental to the growth in EMEA and she will manage the marketing support service for MGA’s distributors and EMEA direct sales teams. Barltrop will also advise on strategic development for the company’s brands.

Andrew Laughton, EMEA managing director, commented: “We are delighted to have Alex on board – she will be a huge asset to the company – ensuring co-ordination across the markets and bringing a wealth of valuable strategic knowledge to the table – thus helping to further secure and maintain future growth for the business.”

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