NEWS

MGA appoints Parragon for Num Noms

Published on: 13th September 2016

MGA Entertainment has named Parragon the master publisher in English-speaking markets for the Num Noms brand.

Num-Noms-480Providing a variation of formats and price points, Parragon will launch core Num Noms titles in summer 2017 and will follow up with an expanded programme for autumn 2017 in the US, Canada, UK (including Ireland), Australia, New Zealand and English-speaking military bases worldwide. Titles will continue to be introduced on a regular basis, in addition to specific formats for individual markets, based on Parragon’s understanding of specific market demands.

“Parragon takes prides in its ability to devise unique licensed products that offer high-perceived value and innovation ideally suited to both the brand and its audience,” added Amy Jarashow, licensing director at Parragon. “MGA is encouraging our inventiveness, resulting in a deliciously scented comprehensive publishing programme.”

Parragon joins an ever-expanding roster of US partners for Num Noms. Additionally, MGA has secured approximately 20 new international partners, including HTi for wheeled toys and Gemma for greetings. The company is also currently gearing up the licensed programme for Num Noms with the initial range of products to begin hitting retail in the US in Q4. Key categories for Num Noms will begin launching in spring 2017, with the full programme available in autumn 2017.

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