MGA dolls feature in national advertising campaign

Published on: 14th March 2013

Moxie Girlz, Bratzillaz, Novi Stars and Lalaloopsy are featuring in a new £1.8m advertising campaign for Weetabix.MGA300

The new campaign entitled ‘Sibling rivalry’ was created by BBH and is re-launching Weetabix’s chocolate variant as ‘Weetabix Fuel with great chocolate taste’. The 60-second film follows the story of a brother and sister competing over who has the biggest day ahead of them, and thus who deserves the last Weetabix the most.

You can watch the video below:

MGA and its PR team at Ware Anthony Rust worked with the production company to provide a range of MGA dolls to help style the sister’s room.

The cross-channel campaign went on air on Monday 11th March, and the 30” and 40” adverts will run for four weeks on mass market channels such as ITV1, Channel 4, Five, E4, ITV2, Sky One and Sky Living.

Marian Davis, marketing manager at MGA, said: “We are immensely proud to have been approached to feature so many of our phenomenal brands in the new Weetabix advert – it truly shows the strength of our product ranges. Our doll brands look fantastic in the shots of the sister’s bedroom, representing a typical girl’s bedroom perfectly.”

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