The 60-minute movie will bring to life the L.O.L. Surprise! fashion show toy segment, which has begun rolling out across retail.
MGA Entertainment has released the first trailer for the all-new L.O.L. Surprise! Winter Fashion Show Movie, available for streaming globally on Netflix (excluding China) from Saturday, 22nd October.
The L.O.L. Surprise! Winter Fashion Show movie and toy line have been highly anticipated this year. Fans can get to know favourite characters from their toybox through the new movie, which MGA says will feature “iconic fashions, unforgettable new music and more surprises than ever before”.
The new Fashion Show movie will build on the success of season one of the hit series, L.O.L. Surprise! House of Surprises, as well as the first L.O.L. Surprise! tentpole movie, L.O.L Surprise! The Movie, which premiered in 2021 on Netflix worldwide, debuting in the top ten in its first week. Fans can look forward to familiar elements throughout the movie, including the popular Toy of the Year finalist, the L.O.L. Surprise! House of Surprises, as well as fan-favourite characters like Neonlicious.
The movie centres on the story of Neonlicious as a debut designer for the annual winter fashion show. When she is thrust into the fast-paced world of designer royalty, Neonlicious quickly realizes that being accepted for the competition was the easiest step, but now she is challenged to make new friends to help her navigate the competition. The film’s commitment to themes of self-discovery, transformation and fierce expression is one that parents and kids alike will appreciate.
You can view the trailer below.
The corresponding L.O.L. Surprise! Winter Fashion Show toy line will provide the opportunity for extended engagement with the brand. The stylish collection includes four collectible L.O.L. Surprise! O.M.G. Fashion Show Hair and Style Edition fashion dolls. Lady Braids and Twist Queen offer hair play including crimping, curling and straightening, and the stylish Missy Frost and LaRose feature runway-ready fashion transformations.
The line also features L.O.L. Surprise! Fashion Show Dolls in the iconic, spherical surprise packaging that kids know and love. With 12 characters to collect, these make ideal stocking fillers for the festive season.
The hero line is the L.O.L. Surprise! O.M.G. Fashion Show Mega Runway – a sizeable playset which boasts 1,500 Mix & Match looks, and dolls which include12 new characters. The packaging transforms into a runway for the characters to strut their fierce styles.
Fan engagement on social media is encouraged by use of the #LOLSurpriseFashionShow hashtag, before tuning into the Netflix premiere on 22nd October.
