NEWS

MGA Entertainment appoints European marketing manager

Published on: 13th November 2012

Rachael Craig has joined MGA Entertainment as European marketing manager for Little Tikes.

This appointment forms part of a restructure of the company’s UK marketing department, following the recent retirement of Gerry Tekerian from his position as European manager.

Rachael has a background in the FMCG industry, working on high profile brands such as Huggies, Kleenex and Walkers crisps. She has a wealth of marketing experience, in particular within the parent/family sector, and being mum to a two-year-old girl herself, Rachael is very familiar with the Little Tikes products.

Rachael said: “I’m thrilled to be joining MGA Entertainment and especially to be working with Little Tikes. It’s a truly iconic brand with an enviable heritage and I’m excited to be contributing to the team and working on the future opportunities the range holds.”

Andrew Laughton, managing director of MGA Entertainment UK, added: “Having worked extensively on a number of family brands, we’re looking forward to Rachael bringing her experience to Little Tikes and helping building on its strength in the market place.”

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