MGA Entertainment becomes No.2 toy company in the UK for the month of April

Published on: 16th May 2018

MGAE also becomes No.3 toy company in the UK 2018 YTD.

As of April 2018, MGAE has become the No.3 toy manufacturer in 2018 YTD and the No.2 toy manufacturer for the month of April.

MGAE has an extensive portfolio of award-winning, family favourite brands including Little Tikes, Num Noms, Project Mc2, Crate Creatures, and L.O.L Surprise!

According to NPD, the L.O.L Surprise! Doll Assortment was the No.1 toy in the US, UK, Canada and Benelux for 2017.

The strength of L.O.L Surprise! sales results also helped lead the overall growth of the dolls category, with sales holding steady in 2018. Currently, L.O.L Surprise! has over 95 licences, with 62 scheduled to launch worldwide in 2018.

“Our growth is unstoppable and unparalleled in the industry. I’m ecstatic to see the hard work and dedication of our passionate and ingenious creative teams paying off. This achievement belongs to the hardworking and passionate MGAE employees,” said Isaac Larian, CEO of MGA Entertainment.

“I stated earlier this year that MGA Entertainment expected to more than double its growth in 2018, and we are on track to surpass that. As we continue to make and break trends in the toy industry, I thank the fans and families who love our innovative toys and promise to continue to surprise and delight generations of children to come.”

“Our new goal is to become No.1”, he added.


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