NEWS

MGA Entertainment launches Junior High dolls

Published on: 10th March 2022

The new dolls are part of the Rainbow High collection and feature the original six characters from the Series 1 range.

MGA Entertainment is expanding its Rainbow High portfolio for spring summer 2022 with the release of the all-new Junior High dolls this month.

The original six characters from the Series 1 range – Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw and Violet Willow – will all feature in the range as younger versions of themselves, revealing their origin stories and how they found their creative passions which led them to Rainbow High.

Fully articulated for maximum play, the dolls are 22cm tall, making them smaller versions of the original Rainbow High dolls, and feature a new younger face sculpt. Each of the dolls has long, brushable hair and comes complete with school accessories, including a soft, fashionable backpack and journal.

MGA Entertainment will support the launch of the Junior High range with extensive TV, PR and influencer activity, each promoting the brand’s ethos about empowering children to be whatever they want to be when they grow up. Additionally, the new line is featured in Rainbow High’s Vi Life series on YouTube.

The Junior High dolls range follows the launch in February of another new addition to the Rainbow High portfolio, the all-new Pacific Coast range. The first summer themed collection from Rainbow High, the range features seven characters including a boy, all rocking the latest summer trends with poolside accessories. Along with the Pacific Coast range dolls, Rainbow High also launched the Colour Change Pool and Beach Club Playset with 7-in-1 LED colour changing lights

Rainbow High has seen immense growth since its launch in 2020. According to NPD data, Rainbow High was the No.1 fastest growing Fashion Doll property in 2021, and the brand will continue to build on this in 2022 and beyond.

RECENT ARTICLES

L.O.L. Surprise! celebrates L.O.L. Day with fans across the UK

CMA investigates Amazon UK over listings practices

Bandai UK welcomes new commercial manager

Treasures of Wetherby goes up for sale

Rainbow and Flair partner on Pinocchio and Friends

Exclusive: Spotlight on Dress-up & Role Play

My Top Trumps pledges support for women’s and girl’s grassroots football

Spin Master’s Tech Deck announces return as official partner of NASS

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign