A new fashion doll line by MGA Entertainment, Project Mc2, offers a geek chic lifestyle approach for girls through science-inspired play.
The range focuses on four main characters from the Netflix series of the same name, which launches on 7th August alongside the dolls.
Each doll has a different personality, interests and sense of style. McKeyla McAlister (Mc2) is a writer, hipster and undercover spy; Adrienne Attoms (A2) is a culinary chemist; Bryden Bandweth (B2) is a digital guru with a love for anything tech and Camryn Coyle (C2) is known for her high IQ.
The four girls attend Maywood Glenn Academy but are also part of a secret organisation called NOV8 (pronounced ‘Innovate’). Their friendship makes mathematical sense – based on the Pythagorean theorem that A2 + B2 = C2.
The product line includes Project Mc2 dolls with experiments, Project Mc2 dolls and an A.D.I.S.N (Advanced Digital Intelligence Spy Notebook).