MGA Entertainment launches Project Mc2

Published on: 5th August 2015

A new fashion doll line by MGA Entertainment, Project Mc2, offers a geek chic lifestyle approach for girls through science-inspired play.

mga-480The range focuses on four main characters from the Netflix series of the same name, which launches on 7th August alongside the dolls.

Each doll has a different personality, interests and sense of style. McKeyla McAlister (Mc2) is a writer, hipster and undercover spy; Adrienne Attoms (A2) is a culinary chemist; Bryden Bandweth (B2) is a digital guru with a love for anything tech and Camryn Coyle (C2) is known for her high IQ.

The four girls attend Maywood Glenn Academy but are also part of a secret organisation called NOV8 (pronounced ‘Innovate’). Their friendship makes mathematical sense – based on the Pythagorean theorem that A2 + B2 = C2.

The product line includes Project Mc2 dolls with experiments, Project Mc2 dolls and an A.D.I.S.N (Advanced Digital Intelligence Spy Notebook).


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth