MGA Entertainment’s Viro Rides scooter range hits the market

Published on: 19th September 2019

New for autumn, MGA has announced the launch of it innovative electric scooter brand.

Suitable for kids aged 8+ years, the new launch from MGA Entertainment will see two electric scooters hit the market, including the Vega and the VR550E.

The impressive Vega is a 2-in-1 electric scooter that gives riders the option to convert from scooter to mini bike with the push of a button – no tools are required. Equipped with a rechargeable 24V battery, Vega gives approximately 40 minutes or six miles of continuous riding. LED lights can be switched on to illuminate the bike when it’s being used and it easily folds away for transport and storage, making it one of the most convenient scooters around. The Vega is available now with an RRP of £279.99.

Also launching this summer is the Viro Rides VR 550E. Available in a striking bright blue or red design, VR 550E has a thumb-control throttle for variable speeds up to 10mph. LED lights give this impressive scooter eye-catching ground lighting so riders can be seen easily. The VR550E runs on a 12v rechargeable battery and is suitable for children aged 8+ years and older. Available from Argos, Amazon, Smyths. RRP £129.99.

The brand new Viro Rides range will be supported through a series of PR campaigns and outreach, in addition to TV support that can be seen later this year.

Michelle Lilley from MGA Entertainment said: “Viro Rides was developed to appeal to riders who have a sense of adventure, and has already seen great success in the US. The 2-in-1 Vega is an impressive scooter and mini bike, while the VR550E is ideal for pure scooter fans. With the gifting season approaching, Viro Rides is a great option for parents and gift givers who are looking for something extra special for Christmas.”


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