NEWS

MGA Entertainment partners with Build-A-Bear Workshop

Published on: 4th June 2015

MGA Entertainment has partnered with Build-A-Bear Workshop to offer Lalaloopsy dolls in honour of the brand’s Super Silly 5th Anniversary Party.

Lalaloopsy-Logo-wordpressStarting in August, Lalaloopsy fans will be able to interact with the brand by building four of the eight original Lalaloopsy characters and personalising their creation with accessories in Build-A-Bear Workshop stores.

Isaac Larian, CEO of MGA Entertainment, commented: “We have received requests from fans all over the world who want to create their own Lalaloopsy dolls and we are finally able to make this wish come true by partnering with Build-A-Bear Workshop.”

Sharon Price John, CEO of Build-A-Bear Workshop, added: “We are so pleased to partner with MGAE to offer the first ever make-your-own plush versions of their adorable Lalaloopsy line. The personalised experience offered by Build-A-Bear Workshop during our heart ceremony uniquely positions us to complete the fantasy of the storyline for little girls by literally making the ‘final stitch’ that magically brings the characters to life.”

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