NEWS

MGA expands Na! Na! Na! Surprise range this Autumn

Published on: 5th October 2021

MGA has announced that Na! Na! Na! Surprise 2-in-1 Fashion Dolls and the Pom Purse Glam Series will be joining the range.

Na! Na! Na! Surprise was the first soft-bodied articulated doll to launch and this will be the 5th series. Fans can unbox and meet six new characters who each come with a stylish outfit and shoes, as well as a wearable, quilted metallic, clip-on pom purse.

Following on from the success of the first series which launched earlier this year, fans will be able to grow their Teens Dolls collection with the addition of the new Teens Doll Series 2 to the range. The soft fashion dolls are taller dolls, standing at 11 inches high, and feature long, brushable hair with unique fashionable clothing and removable hats. The assortment includes koala, raccoon, sheep and wolf themes.

Na! Na! Na! Surprise has further expanded its collection with the launch of the new Teens Slumber Party playset this month. With two styles to collect, each playset comes with one 11-inch Teens Doll with fashionable PJs, and slumber party accessories including a sleeping bag, eye mask and pillow.

Children will soon be able to add the super stylish Kitty-Cat Camper to their collection. The rolling camper van transforms into a campsite playset and includes accessories such as a microwave and stove, hammock, day bed and features such as working windows and drawers. It can fit all sizes of Na! Na! Na! Surprise dolls inside.

The brand will be extending its partnership with celebrity mum and star of ITVBe’s The Mummy Diaries, Billie Faiers, following last year’s social media success. Billie and daughter Nelly have been brand ambassadors since Autumn 2020 and continue to promote the expanding range of collectibles and playsets from Na! Na! Na! Surprise. The brand is continuing to see an incredible uplift of followers to its UK Instagram account, and has reached over 25m consumers to date through Billie’s entertaining content on her social channels.

MGA Entertainment will continue to support the launch of the new lines with an extensive PR and marketing campaign, including influencer and celebrity engagement, social media activity and TV.

To see the full range, click here.

 

RECENT ARTICLES

The July issue of Toy World is out now

BTHA presents Golden Teddy Award to Tim Hall

Gabe Hicks appointed senior game designer at Steamforged Games

B&M sees group revenue drop 2.2% in first quarter

Smart Toys and Games releases limited edition version of Jump In

McDonald’s UK to launch Paddington Happy Meals

Beano to celebrate 85 years with new consumer products

Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure