This Easter, MGA is introducing a new pocket money collectible full of flavour, surprises and endless combinations.
With over 60 characters launching this spring, Num Noms feature miniature characters inspired by sweet foods and flavours. Children can take a Num, the outer, soft, hollow characters, and nestle it on top of a Nom, the inner, hard-shelled characters that are either motorised to scoot around, or filled with flavoured lip gloss.
To create a flavour fusion the collectibles can be piled high in hundreds of different combos or raced against each other. There are thousands of Num Nom mix and match combinations and children can collect by flavour, scent, colour and type. Each pack comes with a collectible sheet so children can tick off what they have.
Packs start from the Num Nom Mystery Blind Pot, which includes a Num and a surprise flavoured Nom lip gloss in a yoghurt-style mystery pot. The Num Noms Starter Pack includes three Nums and one motorised Nom, plus a spoon and a cup or cone, and the Deluxe Pack includes six Nums, two motorised Noms plus a spoon and a cup or cone. The Go-Go Café playset has a slide, teeter-totter saucer, spinning doughnut wheel and peek-a-boo teapot shower.
Nicola Mellor, EMEA brand manager at MGA Entertainment, said: “Num Noms present a whole new way for kids to play and collect – by scent. Characters can be mixed and matched to make endless surprising flavour fusions and with multiple ways to play, the fun never ends.”
The campaign is launching this month and will include TV advertising, digital, PR and social media.