NEWS

MGA launches latest doll brand Dream Ella

Published on: 3rd December 2021

The Dream Ella range is aimed at children aged 3-5 years and is the latest brand to join MGA Entertainment’s growing portfolio.

Bringing a sprinkle of magic to playtime, MGA Entertainment describes collectible and fashion doll brand Dream Ella as a hybrid between fantasy and reality; she is a career woman by day and a fairy by night. Focusing on role play and development, the range includes the Dream Ella Colour Change Surprise Fairies, Dream Ella I am Fashion Doll, Dream Ella Unicorn, Dream Ella Car Cruiser and Dream Ella Majestic Castle.

The Dream Ella Colour Change Surprise Fairies bring mystery to the unboxing experience. Owners of the doll have to dip their fairy into water and wipe away at the face to reveal the dolls’ look. There are three dolls to collect within the range, including Dream Ella, Yasmin and Aria. Each doll also has her own eye colour, hair colour and skin tone.

Also available to collect is the Dream Ella I Am Fashion Doll, which is a range of daytime versions of the Dream Ella Colour Change Surprise Fairies and features the three characters, each in a themed outfit. Dream Ella works as a vet, Yasmin as a doctor and Aria as a baker, hoping to inspire children from a young age they can be whatever they dream to be.

The Dream Ella Unicorn range includes three collectible unicorns – Cherry, Ocean and Lilac. Each unicorn comes with its own comb to brush its long, silky main and tail. There is a unicorn to match each fairy character, and each doll can fit on the unicorn.

Also joining the line-up is the Dream Ella Car Cruiser, where dolls can ride in style. The two-seater sparkly purple car has realistic upholstery details, side view mirrors, and seats with seatbelts. It will fit most 11.5″ fashion dolls.

Finally, the Dream Ella Majestic Castle houses the magical fashion dolls. The ideal size for the Dream Ella Colour Change Surprise Fairies and the Dream Ella I am Fashion Dolls, the castle completes the collection and provides endless storytelling opportunities.

MGA Entertainment will continue to support the launch of the new lines with an extensive PR and marketing campaign, including influencer and celebrity engagement, social media activity and TV.

 

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