MGA loses antitrust case against Mattel

Published on: 23rd February 2012

The latest episode in the battle between Mattel and MGA has seen the dismissal of an antitrust lawsuit brought against Mattel by MGA that accused the toy giant of trying to monopolise the US market for fashion dolls.

U.S. District Judge David Carter threw out the case more than six months after separately awarding MGA roughly $310 million in damages, attorney’s fees and other costs in a long battle over who owned rights to the lucrative Bratz doll line.

Carter’s decision in the antitrust case does not change the ruling of the previous jury trial, which Mattel is appealing.

MGA had charged that the earlier litigation was part of Mattel’s costly strategy to “litigate MGA to death” and ensure it could maintain a dominant market share in fashion dolls.

But Carter said MGA essentially raised its antitrust claims in the Bratz litigation, and that its allegations that Mattel’s violations were continuing were not supported by facts. He dismissed the case with prejudice, meaning MGA cannot bring it again.

Isaac Larian, MGA’s chief executive, said his company plans to appeal. “The judge dismissed on a technicality,” Larian said in a statement. “We will pursue Mattel accordingly until they stop their monopolistic behavior.”

Mattel spokesman Alan Hilowitz said the company was pleased with the decision



Friday Blog

Supply and demand… it’s the Friday Blog!

Toytown set to open largest store yet at Intu Merry Hill

Spin Master reports strong Q1 sales growth

T-Racers from Magic Box in pole position for success

Exclusive: Letter from America – licensing for indies

Tonies announces pop-up at Harrods department store

Exclusive: The kids are alright – KidsKnowBest

Eaglemoss enters Advent Calendars market with licensed range

PlayMonster welcomes Hollie Holmes as global head of Licensing

Could container challenges remain to the end of the year?