NEWS

MGA releases Awesome Little Green Men

Published on: 15th September 2017

New collectible range to combine blind boxes and battle play. 

A new collectible has arrived in the UK from MGA Entertainment – Awesome Little Green Men. The fresh new take on little green army men raises the bar by infusing battle and game play with 100 characters to collect in Series 1, including four super rare figures in both the green army and the blue army.

Each with their own expression, kids can find the likes of Sgt. Juliett and Major Zoomie to collect, each boasting different stats to create the game-play aspect.

Awesome Little Green Men come in Blind Boxes, Starter Packs and Deluxe Battle Packs, with Battle Packs containing everything kids need to start a mission. Fans can join the troop too with their own dog-tag for each character, and a new recruits collector’s sheet to track their collection. The Blind Boxes come in miniature crate boxes, while the Starter and Battle Packs are presented in truck-like packaging, showing some of the characters included.

Andrew Laughton, managing director at MGA Entertainment, commented: “There aren’t many boys collectibles on the market. Action figures yes, but not collectibles, so we saw a gap. The great thing about Awesome Little Green Men is it’s not just a collectible but there is game play as well and this keeps boys engaged with the brand.”

Awesome Little Green Men is being launch in the UK with a schedule of influencer activity, high footfall sampling, a full PR schedule and activity on PopJam.

To find out more information about Awesome Little Green Men, click here.

 

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