Earlier this year MGA announced its commitment and support to the fight against cancer by launching new versions of its hit doll brands, Bratz and Moxie Girlz, both without hair. Under the banner ‘True Hope’, MGA released two Bratz dolls, Cloe and Yasmin, and two Moxie Girlz dolls, Avery and Sophina, to show empathy for those children experiencing the side effects of cancer treatment.
Sold exclusively through Toys ‘R’ Us stores, MGA donated £1 for every ‘True Hope’ doll sold to CLIC Sargent to help support the work they do for children, young people and their families in the UK.
The cheque was presented to CLIC Sargent on Friday 26th April, at Paul’s House, CLIC Sargent’s home from home in London. Home from homes provide free accommodation for children, young people and families having cancer treatment at major centres. Marian Davis, marketing manager at MGA, was also given a special tour of the facilities.
Commenting, Marian said: “We are truly honoured to be able to hand over this contribution to CLIC Sargent to help further support the fantastic work they do for young people in the UK. The money we have donated is the equivalent to a 100 night stay at Paul’s House, which could make a real difference to families dealing with cancer. We hope to continue to support CLIC Sargent’s amazing work in the future.”
Lucy Toller, corporate partnerships manager at CLIC Sargent, said: “We would like to say a big thank you to MGA. We’re delighted that the True Hope dolls are providing a toy for children with hair loss that reflects their experience and could help them feel less isolated. The donation will help us to continue to provide clinical, practical and emotional support for children, young people and their families who are coping with cancer.”
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