MGA unveils new Glitter Babyz nurturing doll range

Published on: 9th August 2021

The Glitter Babyz dolls feature large eyes filled with distinctive nature imagery, plus accessories that promote imaginative, nurturing play. 

MGA Entertainment‘s new range Glitter Babyz introduces Dreamia Stardust, January Snowflake, Lila Wildbloom and Solana Sunburst to nurture doll lovers aged three and above. The new 24cm tall babies have unique head sculpts, big beautiful eyes, sparkles on their eyelashes and glitter in their hair. With four magical themes and colour schemes to collect, each character has a unique personality expressed within their style for little ones to discover and adopt.

The new brand focuses on developing nurturing play patterns by encouraging fans to keep their doll’s magic alive and sparkling by feeding them a bottle, changing their nappies, giving them a bath and laying them down for nap time. Endless hours of play are on offer, thanks to repeatable nurturing features and reusable accessories including themed T-shirts, dummies and reusable nappies.

Unique to Glitter Babyz, each dolls’ eyes are full of distinctive nature imagery reflecting the four separate themes: rainbows, snowflakes, flowers and sunsets. Each articulated character also comes complete with three colour change surprises that can be enjoyed over and over again, including an impressive hair transformation during bathtime as well as a magical shampoo bottle and juice bottle that change colour each time kids add ice cold water.

The range will be supported with TV and digital media targeting both children and adults, whilst creative PR activity will raise awareness and promote the new collection to its target audience.

Samantha Wilson, marketing director at MGA Entertainment, said: “The Glitter Babyz launch sees the company entering an exciting phase in its dolls offering, and we’re thrilled to be bringing such a truly unique and fun product to the nurturing aisle. These four characters are completely different to anything we’ve created before; the reusable accessories and colour change features make them so distinctive within the current market and we can’t wait for fans to choose which magical baby to adopt, unbox, nurture and play with, over and over again.”


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