NEWS

MGA welcomes new senior brand manager for Little Tikes

Published on: 13th July 2018

Simone Inskip has joined the UK Little Tikes team, bringing a wealth of experience in both digital and retail focused roles.

MGA Entertainment has appointed a new senior brand manager for the UK Little Tikes team. Simone Inskip joins one of the most successful UK toy brands at an exciting time for the business as it continues to go from strength to strength following its website relaunch and record sales this year.

With almost 10 years marketing experience under her belt, Simone initially joined the world of marketing through the fashion industry working for leading brands such as Fossil Group and New Era Cap Company, where she gained a wealth of experience in both digital and retail focused roles. Simone joins an array of toy experts with plans to expand the already strong team further.

Michelle Lilley, head of marketing at Little Tikes, commented: “Simone has impressive knowledge of the marketing sphere with nearly 10 years of experience. Her most recent role as the digital and retail marketing manager for New Era makes her a very accomplished professional. Like toys, fashion is a booming marketplace and we’re looking forward to implementing Simone’s valuable learnings into the Little Tikes strategy. I’m delighted to welcome Simone to my team and look forward to seeing where her involvement takes us.”

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