Egita Di Filippo also joins as senior director of licensing EMEA.
Sarah will be working closely with all brand teams at MGA, including; L.O.L. Surprise!, Little Tikes, Poopsie Slime Surprise, Num Noms, Project Mc2, Crate Creatures, Baby Born and Zapf Creation.
With over 11 years of brand licensing experience behind her, including running her own consultancy, Maximum Licensing, Sarah previously held the role of general manager at Fluid World, the UK agent for Sanrio, Pusheen and Jourdan Dunn, and was head of global retail and events at Mind Candy.
In addition to Sarah’s hire, MGA has bolstered its team with the hire of Egita Di Filippo as senior director of licensing EMEA, driving licensing strategy across the territory. Egita has nine years of experience in licensing, working with Sanrio and Entertainment One.
Isaac Larian, CEO at MGA Entertainment, commented: “Sarah and Egita are very passionate about their work. We are delighted to have them on the team as we grow MGA brands across the world”.