NEWS

MGA’s Rainbow High range welcomes Pacific Coast addition

Published on: 2nd February 2022

The latest addition to the Rainbow High range, the Pacific Coast collection has been designed to inspire kids to #LetYourTrueColoursShine.

MGA Entertainment has announced a new addition to its Rainbow High portfolio, the all-new Pacific Coast range. Launching this month, Pacific Coast will be the first summer themed collection from Rainbow High.

Pacific Coast is an elite fine arts high school on the West Coast where ‘the days are sunny, and the classes are poolside’. The new Pacific Coast range comes with seven characters to enjoy, including a boy, all rocking the latest summer trends.

The new collection will be featured on Rainbow High’s animated YouTube series, where fans can get to know the characters. Fan favorite Bella Parker can be seen leaving Rainbow High to visit the new fine arts school, Pacific Coast.

Each themed doll comes with an on-trend outfit and signature poolside accessories. Select dolls come with a bonus feature, interchangeable legs to slip from sandals to heels instantly. The full range of new Pacific Coast characters includes Finn Rosado, Bella Parker, Simone Summers, Harper Dune, Hali Capri, Margot De Perla and Phaedra Westward.

Equipping the new dolls with the ultimate coastal get away, Rainbow High will also launch the Colour Change Pool and Beach Club Playset with 7-in-1 LED colour changing lights – why settle for one colour pool when you can have the whole rainbow? This unique accessory allows students to lounge poolside, hang out under the adjustable umbrella and palm trees, relax with smoothies at the juice bar, or take a dip in the colour change pool. Sparking imagination and storytelling fun, the playset is the perfect accessory for Rainbow High fans who are looking to add to their collection.

The announcement comes following Rainbow High seeing immense growth since its launch in 2020. According to NPD data, Rainbow High was the No.1 fastest growing Fashion Doll property in 2021, and the brand will continue to build on this success in 2022 and beyond.

MGA Entertainment will support the launch of the new dolls with a multichannel PR and marketing campaign, including influencer partnerships, social media activity and YouTube and Netflix content.

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