MI PR Global announces the acquisition and 100% shareholding of Cherry Pie PR, an established PR specialist in the field of pre-school and nursery brands.
Katy Walton, managing director of Cherry Pie PR will remain with the business, along with the team at Cherry Pie PR, ensuring strategic development across the Cherry Pie brand portfolio which includes Mumlin, a multi award-winning baby product. The company will continue to run from its office near Bath.
Katy commented: “I am Mum to two sets of twins but Cherry Pie PR was my first baby and I am so proud of how it has grown up. I am really looking forward to this exciting new chapter and working strategically to further grow the overall group business.”
Jonathan Rose, managing director of MI PR Global, commented: “We are committed to growth through strategic partnerships, therefore the exciting acquisition of Cherry Pie PR is consistent with our strategy and facilitates expansion into the complementary sector of nursery. Katy and her team have specialist knowledge in the nursery category with an enviable track record in the industry with clients including Annabel Karmel and The London Ultrasound Centre (Harley Street). The acquisition is testament to the incredible work within the team and our commitment to the future of the business as a leading player across PR and marketing communications within the wider industry.”
This is one of many recent other acquisitions, as the UK division of Finnish board game company Tactic Games has appointed Fizz Communications to undertake a PR continuity programme. The PR plan will look to establish consumer awareness for its key game releases in Q4, Coral Reef, Emojito and Word Rush.