NEWS

Mia and me set for UK debut

Published on: 11th November 2013

Animation studio Rainbow has announced that one of its most popular shows, Mia and me, is set to screen across the United Kingdom and Republic of Ireland soon through a new broadcasting deal with Nickelodeon UK.Mia_PRImage_withoutLogo300

The award-winning show is a co-production with Lucky Punch GmbH/M4e and is a hybrid of live action and CGI animation that combines fantasy, adventure and comedy. The storyline chronicles the adventures of 12-year old Mia as she juggles her life in the real world with another role in the magical kingdom of Centopia, where she turns into an elf who becomes the guardian of the land’s unicorns.

The show has already been a hit across the world, with more than 70 broadcasters in over 80 territories showing the first series. Its popularity has led Rainbow to produce a second series, which is due for an Autumn 2014 release while the feature film will premiere in 2015.

The collectability of the characters has also led to a programme of over 100 licensees and 600 products. A full range of licensed merchandise will launch next year in established territories and this will include a toy range from global toy partner Mattel. Other partners include Ravensburger, Egmont, Unilever, Nestle and Panini.

Luana Perrero, TV sales manager, Rainbow Group, said: “UK audiences are in for a treat as Mia and me is a wonderful show that mixes very high production values with funny, exciting and original scripts. This winning combination has already led to huge worldwide popularity and with such a high-profile broadcasting partner as Nickelodeon on board I’m sure this success will be replicated in the UK.”

Tim Patterson, VP, director of programming, Nickelodeon UK, added: “Mia and me is such a bright series, and will really complement our roster of vibrant new shows.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Midco Toys opens doors to new Burton store

Exclusive: Suppliers discuss support for retail reopening

Obituary: Terry Stephens

Exclusive: Cool cats and kittens

The Entertainer extends Quiet Hours to ease return to shopping

Smyths Toys’ The Oscar Show goes live

Tonies supports Starlight charity’s Storybox initiative

Friday Blog

Retail’s back, baby …it’s the Friday Blog!

Asmodee national sales team strengthened by promotions

DKB Toys & Distribution announces acquisition of Mightymast Leisure