NEWS

micommsPR acquires CloudTen Events

Published on: 16th May 2013

micommsPR, specialist in broadcast and licensing, has acquired CloudTen Events, a retail marketing and events agency focused on footfall-driving campaigns for shopping centres. micommscloudten300

The agencies have partnered in recent years on successful projects for mi-commsPR clients. Last year saw micommsPR and CloudTen Events stage the first mi-Christmas Open House – now to become an annual event in July – where the UK’s parenting and lifestyle media and blogger community gets together for a sneak peek at new children’s gifts and toys for Christmas.

The amalgamated business will harness the combined experience and expertise of both companies under the leadership and direction of Kirsty Barr. Pippa Witcher assumes the position of senior account director, leading the events business and reporting into Kirsty.

Kirsty Barr, MD at micommsPR, said: “It’s exciting times as we join together with CloudTen Events to further expand and enhance our business proposition. CloudTen has gained a fantastic reputation for delivering impactful campaigns, and having worked closely with Pippa and her team for some time now, it is clear we share the same commitment and dedication to our client relationships and getting results. This marriage of minds is set to make us an even more powerful driving force in the retail, licensing and broadcast industries.”

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