The rebrand comes after a successful start to 2013, with new business wins including The Entertainer, SEGA, Studio100, Carte Blanche Greetings, Hy-Pro International, Cartamundi and Floppets, as well as the recent acquisition of CloudTen Events.
The PR agency has attracted an increasing number of household brands to its portfolio and believes it is time to refresh the brand to reflect its growth across multiple industry sectors. CloudTen Events will be renamed miEvents in 2014 to establish its presence within the miPR family.
The ’mi’ represents the agency, who it is, and ensures its clients know the team will go the extra mile for them. The ‘PR’ is the business descriptor that lets clients know who they are dealing with and the company’s expertise. The key colourways see the original micommsPR pink retained, with the green replaced with a sophisticated grey. Secondary colours include a slightly revised green, plus blue and purple to offer flexibility with the brand name. The company website will also receive a makeover to reflect the revitalised branding.
Kirsty Barr, miPR managing director said: “Since its inception in 2007, the agency has grown significantly in the last two years in terms of the new business sectors we now attract and win, as well as the number of staff increasing to meet the growing needs of our client portfolio. This rebrand brings us right up to date, and positions us as the modern, dynamic, fun agency we strive to be for all our clients. It also provides us with a strong umbrella brand which can grow with us as our plans to take miPR and the events business global are realised.”
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