The independent retailer celebrated its anniversary on Saturday with character appearances and more.
Toy World spoke to David Middleton, owner of Midco Toys, about what he’s got in store for the celebration, and some of his thoughts looking back through the years in the toy trade.
What are you doing to celebrate your 14th anniversary in-store?
Firstly I’m going to lay in bed and cry because I’m 14 years older than when I first opened my little shop in Burton, and secondly we’ve got lots of cracking stuff going off in-store. For starters, it’s jam-packed as we’ve been stocking up for Christmas, so there’s loads of new and cool stuff for everyone to look at. We’ve also got Toby Toymaster making an appearance.
Freya Rabbit of Sylvanian Families fame will also be back, and we have a Sylvanian Colouring competition and goodie bags to give away, as well as a car and caravan set to be won.
Flair is also sending Shopkins our way; Lippy Lips and Strawberry Kiss will both be here giving away Shopkins blind bags, and there are also give-way Grossery Gang blind bags. We also have an appearance from Darth Vader and a legion of Stormtroopers, and maybe even an appearance from everyone’s favourite Bounty Hunter, Boba Fett.
Will there be any promotions?
The shop is always full of awesome promotions and special offers, but on the day we will be offering 10% off everything in store.
What is your favourite memory from the last 14 years?
I have so many great memories, the business is my life. Winning the best independent award a few years ago was pretty awesome, as well as filling my old little shop in Burton with Star Wars Revenge of the Sith product; when it was delivered it filled the shop and went out on the street, and we had to close! Toymaster shows are always memorable, and the general people that you meet when you run a shop stay etched in your mind forever. I’ve made a lot of friends over the years – the toy trade is a great place to be.