The independent retailer compares predictions to larger retailers.
Dave Middleton, owner of Midco Toys has told Toy World what he thinks will be the top 10 toys for Christmas 2016.
“My list is more relative to the quality rather than price point, and based on what I feel independents could be or should be doing well with”, he commented. “There are a lot of assortments in there which is where independents can niche down over the nationals, who probably don’t realise the assortments they have on shelf because of the SKU being the same for each assortment”.
He also notes that the products listed are based on volume lines, and low price point everyday products. “The Argos list is high ticket items, people only buy one of a high ticket item, but they will buy four to five, or even six or seven of the items on my list”, he added.
Dave has also based his list on hot licences, and what he can personally see selling in the run up to Christmas.
Midco Toys prediction for Christmas top 10 toys:
Five Nights at Freddys Plush Asst (Underground Toys)
Pokemon Trading Card Game Fall Tin Asst (Esdevium Games)
Blaze and the Monster Machines Die Cast Vehicle Asst (Mattel)
Paw Patrol Vehicle Asst (Spinmaster)
Pie Face Showdown (Hasbro)
Shopkins Series 5 and Series 6 12 pack (Flair)
Lego Star Wars Rogue 1 Sets (Lego) (Under embargo so cannot be discussed)
Animal Jam Adopt a Pet Blind Bag (Jazwares)
DC Superhero Girls Fashion Doll Asst (Mattel)
Twozies 12 pack (Character Options)