Midco Toys to stock exclusive Turtles figures

Published on: 12th March 2014

Midco Toys has partnered with Flair to exclusively release a special series of Teenage Mutant Ninja Turtles 4” scale Classic Collection action figures in the UK.Turtles-300

The range will include Donatello, Leonardo, Raphael and Michelangelo along with Splinter and Shredder. Each figure is based on the original 1988 release, using the original Playmates moulds for authenticity. Each figure comes with their core Ninja weapons and an extra weapons rack. In anticipation of the release in June, Midco Toys will be offering pre-orders on the action figures to guarantee that customers receive them on the official release date. Launch activity will include a Twitter campaign and a Pizza Party, with more details to follow.

David Middleton, managing director, said: “Turtles have been our bestselling action figure line over the past two years, and we are expecting fans to get very excited about these exclusive figures.”

Anne-Marie Noon, marketing manager at Flair, added: “Midco Toys is the perfect partner for us to bring these classic action figures to the legions of Turtles fans in the UK. As a specialist retailer, the team at Midco knows what its customers want and aims to deliver both on the sales and retailer experience sides. It has been 26 years since the original release of this classic series and we expect them to be in huge demand.”

The Teenage Mutant Ninja Turtles Classic Collection complements the mix of products sold at Midco Toys, with its dual appeal of collector-friendly nostalgia and being a hot property with children. The Classic Collection will form the centrepiece in a full range of Teenage Mutant Ninja Turtles products, including action figures, playsets, role-play, creative and electronic toys.

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