Mighty Jaxx appoints Alex Neal to spearhead European expansion

Published on: 14th January 2022

As part of this project, Alex will help to deliver Mighty Jaxx’s new, innovative phygital experiences to collectors across Europe.

Mighty Jaxx International has announced the appointment of Alex Neal as its managing director (Europe) to expand its licensing and retail business across the UK and continental Europe.

Mighty Jaxx is an award-winning future culture company that designs and manufactures tech-enabled licensed collectibles and lifestyle products.

Based in London, Alex brings a wealth of operational experience to Mighty Jaxx. For the last 15 years, he worked at licensed collectible company, Eaglemoss, where he served as managing director and oversaw the company’s global performance of eCommerce and retail business channels, incorporating end-to-end business functions and overseeing a team of 70 across five countries.

Alex will be responsible for the strategy and growth of Mighty Jaxx across the UK and continental Europe, together with a team that he will build and lead. As part of his remit, Alex will spearhead Mighty Jaxx’s on/offline retail strategy while also actively overseeing the prospecting and pitching process as he works to secure new licences and collaboration opportunities and strengthen the company’s brand development in the region.

This latest geographical expansion is part of a long-term growth strategy that has already seen China, North America and Southeast Asia form the largest contributors to Mighty Jaxx’s yearly revenue.

Jackson Aw, founder and CEO, Mighty Jaxx, commented: “Europe has been a growing priority for us and 2022 will be a great year for us to finally set up shop and tap on the strong, growing demand for our phygital collectibles that we have witnessed over the past 18 months. Alex is a highly-experienced veteran of the collectibles and consumer products industry and comes with a proven track record in building and scaling iconic brands, most recently with Eaglemoss where he led the company to strong yearly numbers. His passion and knowledge of the industry and more importantly, the region, will enable him to positively impact our business from Day One.”

Alex Neal added: “Mighty Jaxx has made great strides over the past couple of years. When we first spoke, Jackson and I clicked immediately and when I heard about the plans Mighty Jaxx had for the future, I was immediately sold and knew I wanted to be a part of this project and deliver the company’s new, innovative phygital experiences to collectors across Europe. I truly believe there’s huge untapped potential and I look forward to helping Mighty Jaxx achieve its goals whilst growing the brand in Europe.”

To further contribute to its global licensing portfolio that already includes the likes of Formula 1, Hasbro, Toei Animation and Warner Brothers, among others, Mighty Jaxx is looking to collaborate with brands / properties in technology, entertainment, music, art, fashion and streetwear, putting the company in prime position to continue creating innovative and fully immersive products across different subcultures.


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