The F1 Fan Zone x Mighty Jaxx Exhibition exhibit will deliver the company’s innovative extended experiences to collectors at the iconic Silverstone race circuit.
Mighty Jaxx, an award-winning integrated future culture platform that designs and produces digital and phygital collectibles, has announced details of an exhibition at the Silverstone racecourse, featuring its 2021 and 2022 F1 drivers collectible series.
Fresh off its expansion into Europe in early 2022, this exhibit at the iconic Silverstone race track will also mark Mighty Jaxx’s first direct-to-consumer (D2C) touchpoint. Located in the middle of the circuit, the four day exhibition in the F1 Fan Zone will see Mighty Jaxx exhibit its 2021 and 2022 F1 collectible series, while life-size Lewis Hamilton and Max Verstappen collectibles will also be on display, allowing fans to capture pictures for their own social media channels. The exhibit is open now and will remain open to spectators until 8pm on the last day of the Formula 1 Lenovo British Grand Prix 2022, 3rd July.
Alex Neal, managing director (Europe) at Mighty Jaxx, says: “We are very excited to be displaying our F1 collectibles at Silverstone during the British Grand Prix. We are proud of our strong relationship with F1, allowing us to bring exclusive and high quality collectibles to F1 fans and the toy collector community.”
Customers who purchase any of the Formula 1 2021 collection between now and 3rd July 2022 (11:59pm BST) will be in for a chance to win the 2022 Silverstone race champion collectible. One lucky winner will be chosen, and those who sign up to Mighty Jaxx’s newsletter between the same dates and times will also be entered into a draw to win the 2021 collection.
Visit www.mightyjaxx.com for more information and full product ranges.