LICENSING NEWS

Mind Candy acquires games studio Origami Blue

Published on: 10th July 2012

Mind Candy, the entertainment company behind global kids phenomenon Moshi Monsters, has announced that it has acquired Brighton-based games studio Origami Blue to launch its new innovation centre ‘Candy Labs’.

Origami Blue is a small studio set up by ex-Disney Blackrock studios creatives Edd Smith, Mark Knowles-Lee and James Ovnik. Their mission was to create world-class character animation and innovative experiences. To date the team have developed novel augmented reality gaming applications for big name clients, and also worked closely with a team of educational psychologists to develop a state-of-the-art touch-typing system for children.

Following the acquisition, the team will come on board as full-time Mind Candy employees. Candy Labs will be a research and development studio that experiments with new ideas to spin up the next wave of ground-breaking entertainment for children. The ideas will be a mix of digital and non-digital entertainment. Some of the new concepts will be acquired from third parties, but most ideas will originate in-house.

Michael Acton Smith, CEO and founder of Mind Candy said: “We clicked creatively with the Origami Blue guys from the outset and are hugely excited to bring them onboard. Developing new IP has always been part of the plan to expand Mind Candy. We have lots of ideas bubbling away and can’t wait to see the new visions come to life.”

Mark Knowles-Lee, Origami Blue, added: “Joining Mind Candy to help build the foundation for Candy Labs is incredibly enticing as it will allow us to focus purely on what we love – creating quality, playful innovation for future generations!”

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