Mind Candy and Vivid join up for international expansion

Published on: 24th January 2012

Moshi Monsters creator Mind Candy, and Vivid Toy Group have signed a strategic agreement that will see Moshi Monsters and the next IP from Mind Candy (soon to be announced) developed across toys, games and puzzles for the global market.

In particular the agreement will see the roll-out of the Moshi Monsters toy, games and puzzle lines across new international territories including, Spain, Portugal, France, Germany, Belgium, Switzerland and Austria in the coming months as local language adaptations of the game are activated.

“Building a partnership with Mind Candy on Moshi Monsters and its next IP is a key step for Vivid,” states Vivid CEO Paul Weston. “We enjoyed an amazing debut year with Mind Candy in 2011, surpassing everyone’s expectations in terms of sales and range breadth in all English-speaking markets. Now we have the building blocks in place to replicate this success in all the other key European territories.”

Michael Acton Smith, CEO and founder of Moshi Monsters added, “Vivid have been an incredible partner for us having bought into the brand from the very early days. We’re thrilled to have them driving our international retail expansion.”



Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth

Supporters flock to back Clive Wooster’s Follow the Seagulls walk

Ross Thompson joins Steamforged Games as head of trade marketing

Lego and Queer Eye reveal fabulous new set featuring the Fab Five

BLE collaborates with Products of Change to spotlight sustainability

Independent Toy & Gift Show to be rebranded for 2022

New roles added to the Toy World recruitment section

Exclusive: Pings can only get better – Toy Barnhaus