LICENSING NEWS

Mind Candy launches Poppet’s Boutique exclusively with Hamleys

Published on: 27th August 2013

Poppet, one of the most popular characters from Moshi Monsters, is breaking out on her own with a dedicated Poppet Boutique area at Hamleys, beginning in September.poppet_hires300

Poppet is one of the most popular monsters on MoshiMonsters.com amongst girls, and her first stand-alone stationary range launched last November. Poppet’s new toy line is launching 6th September, and will include a Poppet Goes Playset, Talking Poppet and Poppet’s Secret Journal.

Hamleys hosted a competition on its website to offer 50 winners the chance to party with Poppet, and have the first look at the new boutique, which will stock everything from toys, arts and crafts, jewellery, toiletries and apparel.

The launch of the Poppet Boutique will also see an exclusively designed Poppet gown made with Swarovski crystals, which be on display in Hamleys throughout September. A free virtual item of the Poppet dress will be available at the event, to feature in the competition winner’s rooms, on MoshiMonsters.com. To help celebrate the launch of Poppet’s Boutique, Mind Candy is throwing a VIP Poppet Party at Hamleys on Sunday 1st September, at the brand new Poppet Boutique.

Sophie Dalmedo, Mind Candy retail co-ordinator, said: “We’re very excited about our partnership with Hamleys. The in-store boutique is set to be a hit and we’re looking forward to introducing Poppet officially to the fans with a party.”

Emma Toolan, category manager at Hamleys, said: “Hamleys is very excited to be holding the exclusive official Moshi Poppet launch at our London store on the 1st September 2013. Working closely with  Mind Candy, we are giving the loyal customers of the finest toy shop in the world,  the chance to be the first to experience Poppet’s new fresh look and love of dressing up, through an in store boutique.”

For more information on Poppet please visit www.poppet.com, and www.hamleys.com for more information on the competition.

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