Mind Candy’s World of Warriors goes live on the App Store

Published on: 6th November 2014

Brand Franchise Launches With First Digital Touch Point.World-of-Warriors-IceLands-JPG300

Mind Candy has launched World of Warriors, its new adventure and combat strategy game, exclusively on the App Store for iPhone, iPad and iPod touch. In the game, players must amass an army of history’s greatest warriors to defeat a power-hungry warlord and his evil Skull Army.

World of Warriors features an ever-expanding array of warriors from throughout history, including Aztecs, Knights, Vikings, Samurai and many more. The game takes players on a quest across the vast Wildlands where every warrior comes with its own backstory, special moves and educational facts.

The game has launched worldwide, localised into multiple languages including English, French, Italian, German, Spanish and Portuguese. The launch will be heavily supported by a global marketing campaign.

Mind Candy has signed global licensing deals with Penguin, Topps, Moose, Giochi Preziosi and Flair, with trading cards kicking off the consumer products programme from April 2015. Publishing, toys, apparel and accessories will follow throughout the year with support from digital and entertainment.

Darran Garnham, chief commercial officer at Mind Candy, said: “We’re thrilled to be unveiling World of Warriors across the globe today. Warriors is the start of a new universe, and the game is only the beginning.With historically accurate warriors from countless cultures across the world, there is something for every market and an incredible opportunity to create an innovative brand franchise.”

For more information visit:

If you would like to receive our daily newsflash emailclick here; you can also follow us on Twitter and Facebook and request a print subscription here.


Exclusive: NPD on changing consumer habits during Covid-19 lockdown

Exclusive: Toy World talks family matters with Wicked Uncle

Intu polls shoppers ahead of reopening

New research confirms benefits of play during lockdown

Alien TV to launch from eOne and Pop Family

Exclusive: The Entertainer’s Gary Grant on the light at the end of the tunnel

Exclusive: keep smiling through – indie retailers consider guidelines for reopening

Obituary: Michael Seres

Last call for the special 2020 Reboot issue of Toy World

Women in Toys introduces free online networking session