miPR creates new licensing division

Published on: 9th January 2014

miLicensing will operate as a standalone business, acting as a licensing agent across music, toy and entertainment industries.miPR_Licensing300

miLicensing will be overseen by miPR managing director, Kirsty Barr, with day-to-day operations run by Jonathan Rose, group commercial director, who was appointed to the business to create strategies to support the businesses’ growth over the next five years and beyond. To enhance the existing in-house expertise, miLicensing has brought in licensing consultant Michael Gottlieb as licensing director.

Kirsty Barr, managing director of miPR, explained: “We believe miLicensing is the next natural step for our business and supports our 360º approach strategy. The new division is designed to offer cross collaboration for our clients and to add wider value to our client offering as well as creating licensing opportunities with new clients and retailers. PR will always remain at the heart of our business, my roots are in PR and the mi-team will continue to delight our current and future clients with creative and results-driven PR campaigns. It does mean our clients can now benefit from our wider range of services that have naturally developed through our growing relationships within the licensing industry”.

Michael Gottlieb, licensing director, added: “I am absolutely delighted to join Kirsty and Jonathan in this exciting new venture. miLicensing has an unrivaled approach, fabulous new licences, both existing and upcoming, with many new deals to be announced.”

If you would like to contact miLicensing, please contact Michael Gottlieb on, 07887 565 900 or visit

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Asia-Europe spot rates head for $20k as new China Covid problem unfolds

The MadeForMums Toy Awards 2021 are now open for entry

Jeremy Pateman joins toys2market

Little Baby Bum launches on BBC iPlayer creating wider platform for Little Tikes range

KidsKnowBest expands research team and appoints new strategy director

Licensing Expo Virtual 2021 confirms further top tier exhibitors

Plans revealed for Mattel Adventure Park

Friday Blog

China crisis…it’s the Friday Blog!

Moose Toys unveils ‘biggest boys brand to date’ with new Akedo franchise

Hornby reveals full year results