miLicensing will be overseen by miPR managing director, Kirsty Barr, with day-to-day operations run by Jonathan Rose, group commercial director, who was appointed to the business to create strategies to support the businesses’ growth over the next five years and beyond. To enhance the existing in-house expertise, miLicensing has brought in licensing consultant Michael Gottlieb as licensing director.
Kirsty Barr, managing director of miPR, explained: “We believe miLicensing is the next natural step for our business and supports our 360º approach strategy. The new division is designed to offer cross collaboration for our clients and to add wider value to our client offering as well as creating licensing opportunities with new clients and retailers. PR will always remain at the heart of our business, my roots are in PR and the mi-team will continue to delight our current and future clients with creative and results-driven PR campaigns. It does mean our clients can now benefit from our wider range of services that have naturally developed through our growing relationships within the licensing industry”.
Michael Gottlieb, licensing director, added: “I am absolutely delighted to join Kirsty and Jonathan in this exciting new venture. miLicensing has an unrivaled approach, fabulous new licences, both existing and upcoming, with many new deals to be announced.”
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