Thoughtfull Toys has appointed Benoli Motors as the official Modarri distributor for the UK & Ireland.

Modarri was launched by a hugely successful Kickstarter campaign back in 2015, evolving since then to establish itself as a sought-after brand.

Commenting on the appointment, Kim Carter of Kids International Marketing (K.I.M.), which manages international sales for Modarri, said: “We have been waiting for the right opportunity to launch in the UK & Ireland and we are delighted to be partnering with Benoli Motors. Its approach to marketing is totally refreshing and will be grass roots driven, providing retailers with a level of support not available for other brands. K.I.M. will be working very closely with Benoli to help it maximise sales of the brand through a select number of retail partners.”

The founder of Benoli Motors, Mike Petersen, added: “Modarri is a cut above most other products in the vehicle category and, understanding the development that is in the pipeline for the next three or four years, we are very excited to have the opportunity to launch this unique concept.”

Modarri is a vehicle concept like no other, where all the component parts of all the designs are fully interchangeable. Ten million different combinations can be made from just six cars.

Modarri will be available to retailers in the UK & Ireland from 1st January.