LICENSING NEWS

Moe Shalizi and Marshmello debut Mellodees

Published on: 13th July 2020

Offering music, animation and engaging characters, Mellodees will encourage pre-schoolers and their parents to play and learn together. 

Moe Shalizi and Marshmello have announced the launch of their newest entertainment initiative, Mellodees, a musically-driven video property. Featuring Dee the musical robot and music produced by Marshmello, it promises to deliver relevant messages and energetic music for pre-schoolers and their millennial parents.

“Over the past year, we’ve been diligently working on merging electronic music with educational content for children,” said Moe Shalizi, founder and CEO of management company The Shalizi Group (TSG). “Positive and inspiring content is critical, especially during the Covid-19 pandemic, when children’s screen time is at an all-time high. Blending our creativity and passion for innovation, The Shalizi Group and Marshmello proudly present Mellodees, which aims to fill a gap in children’s programming.”

A 3D animated world filled with lovable characters, Mellodees will encourage children and parents to learn, play, dance and discover together. The star of the show, Dee, is a fun and friendly robot with musical built-in features. He and his friends go on adventures providing families with music, special dance moves and more. By ‘Following the Beets’, kids can easily read and sing along with the lyrics.

“Mellodees provides a safe place to learn not only educational material, but also age-appropriate holistic topics such as self-care, diversity, physical and mental well-being, community and culture,” said Krista Carnegie, COO of TSG.

Mellodees launches globally with the quintessential ABC’s Song, followed by other favourites such as Itsy Bitsy Spider, Twinkle Twinkle and Wheels On The Bus.

“We are starting with a fun twist on the classic nursery rhymes to introduce Mellodees and the characters,” added Hildi Snodgrass, CFO of TSG. “Our goal is to then expand into original music and storylines later this year, with an eye toward toys and other consumer goods in 2021.”

Mellodees will reveal new music and videos each week on all DSPs. Readers can find more information at Mellodees.com and follow its social media on Facebook, Instagram, Twitter and TikTok.

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