The festival is a new two-day event for the toy design community.

The two-day festival will boast a conference looking at design, creativity and innovation, and a day where designers can pitch their concepts to companies.

Taking place at London’s Emirates Stadium over Monday, 10th September and Tuesday, 11th September, the first day of the Festival will host the Toy & Game Design Conference. This is a day set to inspire, enlighten and wow the industry’s creative backbone, with a line-up of speakers from across toys, games, tech, and the wider worlds of design.

The following day, Tuesday 11th September , will host the Mojo Pitch, a day where designers, inventors, and creative agencies can showcase their new exciting concepts to a range of different participating toy and game firms, tech start-ups, IP owners, retailers, and investors. The firms involved will be sending out wish-lists ahead of the event to ensure designers are up to speed with the wants of those they’ll be pitching to on the day.

Mojo Nation co-founder Billy Langsworthy, commented: “I’m incredibly excited to announce the first ever Play Creators Festival. As the only event of its kind in Europe, it’s the perfect place for designers to network, pitch ideas and get inspired by creators from their own sectors, as well as those from other realms of play. Be it toy inventors, game designers or those bringing innovation to the sector via cutting edge technology, the Play Creators Festival will be a must-attend event and we’re looking forward to revealing our incredible line-up of speakers, and firms involved in the Mojo Pitch, in the coming weeks.”