Toy and game designers tasked with coming up with new play concepts for The Gruffalo brand.
The first part of The Gruffalo Design Challenge will take place on 11th September at Chessington World of Adventures Resort. Delegates will attend a conference designed to immerse them in The Gruffalo brand and its values. They will also be given a digital pack containing a raft of assets they can use when creating concepts.
Designers will then have just two weeks to develop their Gruffalo toy or game concepts before presenting them to Magic Light at the firm’s London HQ on 25th and 26th September.
Magic Light is open to seeing all toy and game concepts, but in particular is looking for something different to its current ranges, and innovative approaches to the brand.
Billy Langsworthy, Mojo Nation co-founder, commented: “We’re delighted to have teamed up with Magic Light Pictures for our very first Design Challenge and couldn’t have asked for a better brand to be its focus.”
“The Design Challenge is a different approach to launching licensed product than the usual routes, but Magic Light Pictures has consistently proved itself to be one of the most innovate brand owners around and we’re excited to see what new Gruffalo toys and games arrive off the back of it.”
Daryl Shute, brand director at Magic Light Pictures, added: “At Magic Light we love innovation and originality but it can be a struggle to maintain the brand values whilst creating new offerings. This Design Challenge is a really exciting way to bring some new minds into the world of The Gruffalo and see what they come up with.”