LICENSING NEWS

Molang comes to Harrods Toy Kingdom

Published on: 13th September 2017

Tomy has announced a Molang event in the Toy Kingdom at Harrods in Knightsbridge, London.

Taking place on Saturday 16th and Sunday 17th of September, the weekend event will celebrate the launch of the Molang toy line at the world’s most famous department store. Throughout the weekend, visitors to the Toy Kingdom at Harrods will be entertained by retail theatre as they celebrate the friendship with Molang and Piu Piu. Shoppers will have the chance to play dress-up in the Molang inspired photo-booth and send a postcard to their own best friend.

There will also be appearances from the Molang and Piu Piu character costume, who will be on-hand throughout the weekend to meet fans and pose for pictures. As master licensee, Tomy ’s collection is based around the animation aired on both Cartoonito and Boomerang. The range consists of collectible, basic and feature plush toys, core figures assortments and a playset that encourage role-play activity and emotional connections to Molang.

Severine Hemms, senior trade marketing manager at Tomy commented: “We’re very excited about the Molang event at Harrods – what better place to celebrate the friendship than at the world’s most famous department store. Molang is a special brand in that it appeals to pre-schoolers around the world as well as tweens, teenagers and older fans. We’re expecting the range to be a huge success at Harrods, with strong sales ahead and throughout the Christmas season.”

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